The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels

The omnichannel approach to forming marketing strategies for the development of green competitiveness enterprises is seen as a process inseparable interaction marketing-mix elements that are aimed at promoting competitiveness. This integrates traditional and digital communication channels provides consideration stakeholder interests. effectiveness applying formation develop depends on set channels, which, in various combinations, can increase or decrease level companies’ For purpose, this paper proposes scientific identifying quality parameters which involves testing hypothesis statistically significant relationships exist between their levels objects analyzed comprise large Ukrainian production companies part agro-industrial, mechanical engineering, food industries, work both local international markets. According results calculations, four relevant were identified determining channels: speed loading pages, failure rate, image, remarketing activities.